Unveiling the Ultimate Affordable Luxury: The CRIS & COCO Story
Cris, a German-born publisher, fashion photographer, designer, and entrepreneur, roams Southeast Asia. He initially arrived in China to manufacture luxury bags for his line. Since then, Cris has transitioned into trading them, constantly navigating the ever-evolving landscape of value in the luxury world.
Coco, a seasoned stylist with years of experience working with top photographers and models, embarked on a journey to create her line of finest affordable luxury bags and accessories in 2001.
The idea was born after the 9/11 attacks in New York City. Coco began sewing handbags in their Lower East Side apartment as their photography business reached a standstill. Inspired by her creations, Cris suggested they start a business together.
The duo’s foray into the fashion world began when they obtained a license to sell their first bags at a street market on West Broadway. Despite the challenging times, their brand was born, launching their journey into the global fashion trade.
During a fashion magazine photo shoot, Cris noticed a handbag from SHANG HAI TANG—purchased by a model in Beijing—that closely resembled one of their original designs. They realized they had encountered the global knock-off trade but took it as a compliment.
CRIS & COCO soon relocated to Greenpoint, Brooklyn, opening a workshop where they employed artisans to create “Made in NY” designs. However, they grew increasingly frustrated with Manhattan’s Fashion District due to its subpar quality, high pricing, and limited sourcing options. On the recommendation of an American corporation they collaborated with, they decided to explore China, which led them to Guangzhou in 2007.
In Guangzhou, they discovered an ironic contradiction: a design oasis teeming with countless factories, markets, and a dazzling array of materials. This vibrant hub, paradoxically, was filled with counterfeit goods yet exuded unabashed luxury. High-quality luxury products were abundant, offering a glimpse into a market that spanned both ends of the luxury spectrum.
Eventually, Cris stumbled upon an accessories store in Shenzhen, where he met Kiko, his future trading partner. Kiko introduced him to an extensive range of luxury handbags of varying quality. Impressed by the exceptional craftsmanship, Cris purchased a LOUIS VUITTON x Fragment bag for himself and a SAINT LAURENT shoulder bag for his sister. This experience marked the beginning of CRIS & COCO luxury bags online.
Today, CRIS & COCO continues to deliver affordable luxury bags and accessories, maintaining its commitment to quality, customer satisfaction, and value. Its incredible journey showcases the dedication and passion behind its successful store.
