Genuine and counterfeit luxury perform a delicate tango, and we invite you to explore the intricate choreography of this duality.

In a world dazzled by the sparkle of surface-level glamour, we’re here to challenge the norm, poke fun at the glitter, and question what “value” really means.

With CRIS & COCO Style Companion, you’re not just an observer. You’re part of the conversation—reinterpreting luxury and authenticity in a world where the line between “real” and “fake” becomes blurry daily.

Let’s face it: the Luxury Industrial Complex is a little complicit. So why not enjoy the spectacle while we collectively dissect it? Together, we’ll challenge the old-school rules of what makes something valuable and redefine the line between the genuine and the duplicitous.

What if Counterfeiting is Just Part of the Game?

Is there anything in life that doesn’t involve copying? From fashion trends to tech innovations, everything’s a remix. But we only start to squirm when imitation crosses into legal grey zones—trademark violations, counterfeit bags, and bootleg luxury. Why does this make us so uncomfortable?

Let’s get real: copying is part of the modern playbook. Remix a song, clone an app, or craft a near-perfect knock-off Birkin—imitation drives trends. But when it breaks trademark laws or enters the counterfeit underworld, suddenly, it’s a problem. These laws are essential to protect intellectual property, but they also reveal deeper issues about how we perceive ownership, originality, and authenticity.

The Allure of Counterfeit Culture

Take counterfeit culture. On one hand, it’s a rebellious take on luxury—a way for the masses to get a slice of the pie. Conversely, it’s a legal nightmare for brands who argue these knock-offs devalue their prized trademarks. Yet, as much as we might wag our fingers at fakes, there’s an undeniable allure to an affordable “luxury” dupe.

The Genuine GUCCI Real tote, features a playfully ironic intervention by graffiti writer Gucci Ghost.

Where Do We Draw the Line?

At its core, counterfeiting raises more significant questions about originality and how societies place value on brands. Historically designed to protect creators, Trademark laws are now stretched to their limits as globalized markets blur the lines between inspiration and outright imitation. The question isn’t just legal; it’s philosophical: Where do we draw the line between homage and theft?

In today’s hyper-copyrighted world, the boundary between copying for innovation and violating trademarks has never been more blurry. Embracing the role of imitation in creativity could offer a fresh perspective on dealing with trademark infringement and counterfeit culture—and maybe even add a little humor to the debate.