Luxury: A Game of Thrones, Without the Dragons. Let’s dissect the inner workings of snobbery and gatekeeping within the luxury goods realm. Grab your monocle and take a seat…
While meandering through the abyss of old blog posts, I stumbled upon one that held my attention. Not due to the anonymous author’s riveting prose but because of a dramatic comment section saga unfolding beneath.
Who hath the right to don CHANEL?
As writers, we know the comment section can be a wild west of opinions, but seeing someone’s hard-earned dream purchase of an LV Onthego bag met with such contempt was disheartening. What was the issue, you ask?
The anonymous commenter had no qualms about fake luxury goods being the scourge of the Earth, which is fair game. The problem arose when the commenter deemed the author unworthy of owning the genuine article based on her less prestigious, low-wage job. According to this critic, the author would never be “one of us, ” even with the bag in hand.” Ah, gatekeeping at its finest.
Who deserves CHANEL?
This got the wheels turning: How do we decide who belongs in our luxury-loving community? What mysterious criteria are used to judge the worthiness of one’s consumer habits? Who, pray to tell, is genuinely “deserving” of luxury? Spoiler alert: everyone. Yes, luxury goods are pricey and not accessible to all, but that doesn’t dictate who’s worthy of ownership.
Luxury Branding suggests luxury consumption helps fulfill social needs and build identity. Luxury goods are status symbols, signaling one’s actual or desired societal position
So why the division? Research from the 2020 Handbook for Luxury Branding suggests luxury consumption helps fulfill social needs and build identity. Luxury goods are status symbols, signaling one’s actual or desired societal position. Possessing such items is often seen as a privilege reserved for those with inherited or earned status. And no, this mindset isn’t fresh off the press.
We haven’t evolved much from ancient Greeks banning Spartans from owning gold or silver. But as luxury brands open the gates to the “non-elites,” it becomes trickier for gatekeepers to maintain their exclusivity. They grasp at straws, like socio-cultural capital, to determine who’s “worthy.” But when someone defies these arbitrary standards, the gatekeepers feel threatened and resort to petty tactics to protect their fragile identity.
After all, we’re all just people with a penchant for pretty things.
Frankly, it’s an unpalatable display. The only undeserving ones are those who forget that kindness and understanding are free and can only enrich a community that thrives on our shared love of luxury. So, let’s ditch the snobbery and gatekeeping, shall we? After all, we’re all just people with a penchant for pretty things.
A growing number of Gen Z and Millennials are drawn to affordable and accessible luxury alternatives, with many opting for dupes instead of the real thing.
Despite their interest in luxury goods, a substantial 47% of 13-39-year-olds have never purchased a luxury product due to affordability concerns. Consequently, the majority concur that luxury brands should offer more affordable items for wider accessibility. This has prompted these innovative generations to explore alternative means of acquiring luxury items.
Gen Z loves GUCCI Dupes
The Thriving GUCCI Dupes Trend Among Gen Z
The luxury resale market, driven by young consumers, offers one way to acquire luxury products at lower prices. According to YPulse, 33% of 13-39-year-olds shop for secondhand luxury items, with high demand for brands like Gucci, Prada, and Louis Vuitton. Moreover, research from The Real Real indicates that sold-out pieces attract 50% more new buyers than regular resale items.
The Rise of Luxury Dupes on Social Media
Another approach that young consumers are adopting to access luxury is by purchasing “dupes” or cheaper imitations of high-end items from affordable brands. This trend has gained significant traction on social media in recent years, with accounts like @dupethat amassing 1.2 million followers on Instagram. Additionally, lifestyle publications frequently share advice on where to find the best luxury dupes. On TikTok, hashtags like #makeupdupes and #dupes have garnered millions of views, with users showcasing fake products from brands like Gucci, Chanel, Lululemon, Louis Vuitton, and Cartier.
A Global Interest in Dupes
Approximately 47% of 13-39-year-olds have purchased a luxury dupe or fake product, with cost being the primary reason they haven’t bought genuine luxury items. This trend has led to a surge in demand for dupes on platforms like Amazon, AliExpress, and DHGate. Interestingly, this phenomenon is not limited to North America; similar numbers have been reported in Western Europe, indicating that the interest in dupes is a global occurrence. While luxury dupes may be beneficial for cost-conscious young consumers, they may pose challenges for luxury brands seeking to maintain exclusivity and brand value.
The resale market has allowed more commoners to obtain these bags, but one’s image is now intricately linked to the bag’s condition.
A 33-year-old fashion enthusiast, Jenny Walton, said HERMÈS Birkin bags never go out of style. She believes a worn-out bag conveys a particular cool factor rather than merely flaunting one’s wealth. Jenny snidely remarked that reality TV stars and their ostentatious displays of pristine HERMÈS Birkin bags are pretty tacky.
Carrying an HERMÈS handbag that looks beat up, like this Birkin bag with faded corners, can suggest it is not simply being worn as a marker of status.Resee
Celebrities like Candice Bergen, Julia Fox, Danielle Steel, and Mary-Kate Olsen have all dared to use HERMÈS bags with visible signs of wear and tear, making them seem more approachable and less focused on material possessions. It’s a subtle way of saying, “I’m so fabulously wealthy that I don’t even care if my $10,000 bag looks like a used-car salesman’s briefcase.”
The iconic Birkin bag, released in 1984, was conceived during a chat between actress Jane Birkin and Jean-Louis Dumas, the CEO of HERMÈS at the time. Jane needed a bag to carry around her children’s belongings, and Dumas obliged. Who knew that such a mundane conversation would lead to the creation of one of the world’s most sought-after status symbols?
As Mr. Marx eloquently said, “It’s just a bag. Who cares if it’s beaten up?”
Even the Haut à Courroies bag, originally designed for transporting saddles and riding boots, has found a new life among the fashion elite. A well-loved version of the bag, once owned by fashion editor André Leon Talley, recently sold for a whopping $32,000 at a Christie’s auction.
W. David Marx, a luxury culture expert, claims that luxury items must possess an air of nonchalance to function as status symbols. A beat-up HERMÈS bag suggests that the owner isn’t merely using it to flaunt their wealth but rather appreciates it as a functional item.
As Mr. Marx eloquently said, “It’s just a bag. Who cares if it’s beaten up?”
The art director Ryan Reineck said that his Haut à Courroies bag’s imperfections give it character and “a history.”Ryan ReineckJane Birkin carrying her namesake HERMÈS bag, personalized with keychains, in 2009.Francois Durand/Getty Images
After all, it’s pretty gauche to parade around with a new bag, desperately seeking validation.
If you’re fortunate enough to own a HERMÈS Kelly or Birkin, embrace the snobbery and irony of a well-worn bag. After all, it’s pretty gauche to parade around with a new bag, desperately seeking validation. Simply put, a scuffed-up HERMÈS bag epitomizes high fashion irony.
“I didn’t know that I wanted the CHANEL 2.55 Double Flap Bag until I got the replica.”
Let’s unpack my latest arrival. I got the CHANEL 2.55 Classic Lamb Skin Double Flap. She is in size 30. The bag came in a CHANEL gift box with a very smooth, almost velvety to immediately give a feel of authenticity.
I also love that the box has magnetic closures. As I take the bag out of the plastic, I notice the dust cloth it came in. So cute. So pretty. And there you can see Lady Coco Chanel on the dust bag. I love that.
As I said, I ordered CHANEL 2.55 Classic size 30 lamb skin, double flap purse. It’s so pretty. I’m just taking the plastic off of that Double C CHANEL symbol. And as you can see, opening the bag with just the turn button is effortless. And yeah, they had the little paper inside to protect the bag, and I love that peekaboo burgundy flap that’s inside as well. But first, I like that it has a zipper on top, and you can place something small at the top of that flap.
In the back of the inside of the purse, you can stuff something down in there, maybe you put the chain to the bag and it won’t disrupt the main part of the bag. I love that burgundy. And this is your main compartment of the bag where you would put most of your items at right there. On the inside of the bag, it did come with two CHANEL cards. One was in an envelope. It carries the bag’s serial number, you will see inside the bag. as well.
You get a decent size front pouch in the front of the bag. I love that. This bag has so many different compartments for you to hold stuff. I love the CHANEL engraved into that leather with the burgundy peek-A-boo flap. The CHANEL logo is engraved into the gold hardware. There you have a pouch in the back of the purse. One of my favorite features of this bag is the adjustable strap, where you can take it from regular to long.
So as you can see, the bag is beautiful. I didn’t want the CHANEL Classic until I got it. I had no idea. I did not know what this bag was. As soon as I pulled it out of the box, I was like, this is an It bag. This is it the real stuff. She is it. She is everything. I love this bag. I love the quality.
I love the versatility of this bag. This bag has the most versatility out of any bag I’ve ever owned. I love the double straps.
Just push the strap up, and then you get that cross-body look. You can see, then you get that cross-body look. So cute, so elegant. I really should have put some pearls on today. But I love that look as well.
Also, if you want to do a clutch-style look, even though the flap bag is kind of big if you still want to do a clutch look, all you have to do is pull it through from the inside and make sure you got it tight enough. You’ve got that back pocket that you could use to put your straps in that won’t disrupt any of your options on the inside of where you’ll be putting your other belongings, and also with that front pocket up there as well. And don’t forget, you still have the top part that you can use for whatever you’d like to store in your bag also.
I love that it has a back pocket as well. You do not get any posts on the bottom of this bag. This is like a mirror image of the actual CHANEL bag.
I almost missed the gold square pieces in there, there with the CHANEL symbol. And it also has the serial number and the CHANEL symbol engraved into the gold hardware. A nice size, mid-size bag. And you can get this in a smaller bag if you’d like. You can get it. They do have them in smaller sizes. Whatever fits you, whatever fits your style. I am happy with this size 30.”
A scandal involving two HERMÈS – obsessed creators over counterfeit Birkin bags has led TikToker BirkinTrash to fess up and prepare for his ‘first cancellation’.
TikTok creator the HERMÈS Slayer exposed prominent TikToker BirkinTrash of re-selling counterfeit Birkins. Embarrassed luxury re-sell brand Fashionphile was forced to announce it is ending its relationship with BirkinTrash amid the scandal. BirkinTrash was forced into a confession this week as he toasted to his “first cancellation.”
BirkinTrash, aka Alex Pardoe, shows off a bag, and toasts to his cancellation.
A swath of TikTok is currently consumed by a controversy involving Birkin handbags – arguably the most expensive purses on earth, which are vended by the French luxury house Hermès, and cannot be purchased at will but by appointment.
The bags start at $9,000 when purchased in-store, per Sotheby’s, but are valued at multiples of that figure on the secondhand market — with rarer configurations in exotic animal skins re-selling for as much as six figures.
The drama kicked off when the Birkin whistleblower account on Instagram, The Fake Birkin Slayer, accused prominent TikToker @BirkinTrash of attempting to re-sell several fake Birkin bags earlier this week. @BirkinTrash, aka Alex Pardoe, a man who has amassed 212,000 followers on TikTok largely on the strength of his HERMÈS obsession, has since come out with a public confession.
In a TikTok he posted last week, Pardoe claimed he has happened upon fake Birkins over the ten years he’s been collecting them and has “tried to get rid of” the dupes. He added that he’s taken those questionable listings down.
Still, the accusations and admissions have sent a corner of TikTok that’s obsessed with following Hermès handbag content into a tailspin this week. Many are shocked, and continue to side-eye the creator despite his confession. A major luxury resellerannounced it has cancelled its partnership with Pardoe “after becoming aware of his statement regarding selling counterfeit bags.”
The Fake Birkin Slayer account, which has amassed 23,000 followers in a week, told Insider it’s important to them to out this behavior on social media because against the law.
“Counterfeiting funds many dark things,” an account holder, who wished to remain anonymous, said over Instagram DM. They added that the page was founded by a group who “have all been defrauded buying bags that were represented to be real.”
The popular Birkin TikToker BirkinTrash at the center of the scandal.
In a series of Instagram Stories shared on Monday, The Fake Birkin Slayer posted screenshots of several Birkin sale listings that it said were being offered by Pardoe on the mobile marketplace OfferUp. The listings included a red ostrich HERMÈS Birkin for $1,000 and a black HERMÈS crocodile bag for $5,000, which The Fake Birkin Slayer cross-referenced with bags Pardoe had showcased in his closet in a previous TikTok.
According to The Fake Birkin Slayer, Pardoe alluded in his listings that he was selling counterfeits, but even trying to sell them is a major no-no in the high end designer world.
Pardoe answered The Fake Birkin Slayer’s allegations soon after, confirming that he has listed fake Birkins for sale in the past.
“Selling counterfeits is illegal,” The Fake Birkin Slayer said to the pre. “Especially when you’ve crafted a persona that is quoted in magazines and allegedly sponsored by entities such as Fashionphile.”
Pardoe answered The Fake Birkin Slayer’s allegations soon after, confirming that he has listed fake Birkins for sale in the past, but then took down the listings a day later and donated them after having a “weird” feeling.
“In the 10 years that I’ve been collecting Hermès pieces — mostly preloved, up until a couple years ago — I have been sold non-authentic pieces. And that was my fault, ” he said in his TikTok confession that has 261,000 views. “I didn’t do my due diligence.”
Pardoe said that when he’s received fake bags in the past, he’s sought to “get rid of them,” despite the fact that he disagrees with the practice and its associations with “forced labor.” He then claimed he donated all of his counterfeits.
Pardoe did not immediately respond to Insider’s request for comment.
Birkin fans on TikTok are undecided if the creator should be “cancelled”
Alex Pardoe BirkinTrash is a hairdresser by trade
While some TikTokers condemned Pardoe for his lack of integrity, with the TikToker @verifiedbluecheckmarc noting that the screenshots appeared to suggest that the listings were up for two months, others seemed confounded by the inanity of the saga.
“People are getting cancelled over handbags,” one commenter wrote. “I’m so done.”
As the drama unfolded publicly, fashion brand Fashionphile removed all recent content featuring Pardoe from its page. A representative for the company told Insider that it’s ceasing its partnership with him, as Fashionphile is built on “trust” and “authenticity.”
“As a luxury resale company built on consumer trust, authentication is the foundation of Fashionphile’s business,” the company said in a statement on Thursday. “We recently partnered with Alex Pardoe but have since removed the content after becoming aware of his statement regarding selling counterfeit bags on OfferUp. We would never knowingly be involved in any partnerships that compromise our values or question our integrity.”
But Pardoe appears to be taking the controversy in stride. “Alright ya’ll,” he said, holding a cocktail with some friends in a swimming pool in his most recent TikTok post. “Cheers to my first cancellation.”
